Ohlson Photography. Before and after.
The site she had, next to the site she has now. Same photographer, seventeen years of work, finally presented like the premium wedding brand she is.
From a template to her own voice.
Every story she had published still has an address on the new site.
- Before. “Palm Coast Wedding Photographers” on a builder template that read like every other local site.
- After. Her voice, real reviews (5.0 on Google and The Knot) and full, sharp photographs that place her at the top of the market.
“He took the time to ask important questions, listen to core values, and use that in a way that made visitors connect at a different level.”
Paola Ohlson, Ohlson Photography
Her real story, in her own words.
The old page buried the wedding work under generic portraits.
- Before. “Portrait Photographer Based in Florida.” Two photos and one line of text.
- After. Bogotá, her grandfather’s camera, the years in medicine, becoming a mother, and why she never stops shooting.
- Written for the right couple, so they feel she has already been waiting for them.
From a gallery to a path to booking.
Couples could like the photos, but nothing led them to the next step.
- Before. Photos with little story, no pricing and no way from “I like these” to “let’s book.”
- After. Clear collections from $3,200, real couples and their stories, and a second-photographer option.
- Every section ends with a “Check your date” button.
What is a pocket?
A paper card ends up in a drawer. Hers lives on her phone.
- A digital business card, one for couples and one for business owners.
- A code to scan. “I photograph businesses. But I capture who you really are.”
- Tell Me built in. People talk to her instead of filling out a form.
Her rates were about five years stale.
Every new number is backed by the July 2026 Northeast Florida market report, and she still sits below the true-luxury ceiling, with room to grow.
Weddings
| Coverage | Before | After |
|---|---|---|
| 4 hours | from $1,600 | from $3,200 |
| 6 hours (most chosen) | from $2,400 | from $4,500 |
| 8 hours | from $3,700 | from $5,900 |
| Destinations & elopements | not a tier | custom, from $7,500 |
Proposals
| Package | Before | After |
|---|---|---|
| Classic | $450 | from $650 |
| + Coordinating | $580 | from $950 |
| + Coordinating + Video | $800 | from $1,250 |
Weddings roughly doubled, and proposals went up about 45 to 55 percent. The old site said almost nothing about price, so it missed the searches couples make most. Clear “starting at” prices now catch them.
Let’s sit down.
A short conversation about your project, how I work and whether we’re a good fit.
Running your business already? Start with a conversation. No clock and nothing to pay. Two days later you get one page from me: what I heard, what I’d build and what it costs.
Just starting, or not sure of the direction? Ninety minutes, recorded, and a written plan within three days: what makes your work yours, the stories worth telling, a first line for your homepage and an honest next step. It’s yours to keep, and the $347 comes off a build within 30 days.
Rather talk than book? Tell me your story.
Tell Me™
Tap to start talking
I’m listening. Tap the square when you’re done.
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Here it is. Listen back if you want, then send it, or record it again.
Got it. I’ll listen today.
Thanks for telling me about it. I’ll hear the whole thing, start to finish, and get back to you myself.
Your recording comes to me and no one else. It is never posted, shared, or used anywhere.