What part of your business would you love someone to finally ask you about?
Before anything is built
The work begins by listening.
Anne had more than 30 years of businesses, ideas and experience. Her website could not begin with a template. It had to begin with the questions that would bring the pattern into view.
“I have generally been far better at promoting other people's businesses than explaining what I have built myself. That changes now.”
“I’ve built out of other people’s problems all the time.”
“Visibility is so important that it’s worth edging on the line of boldness. You just have to do it, at this stage of my life.”
Anne McNamara
What would someone have to ask before they could understand how your business really works?
The Business Behind the Business Process
The build begins with discovery, not a template.
A complete custom build, handled through three connected stages.
01
I uncover the business behind the business.
We talk about why you started, how you work, what customers remember and what you refuse to compromise. I listen for the value that has become ordinary to you.
02
I shape the story and build the website.
Positioning, copy, photographs, pages and mobile design become one clear experience that looks and sounds like the business you actually built.
03
I make it ready to be found.
The build includes search-ready pages, a local SEO foundation and Google Business Profile setup or review when needed, so the right people can find and understand you.
You know how you want the business to feel, but limited time and rigid templates keep reducing it to something generic.
03
The value strangers cannot see
Referrals work because someone explains why you are worth choosing. Your website should make that value understandable before the introduction.
04
The part that never got updated
You changed how the business runs. New people, new tools, better ways of doing the job. The website is the one thing that stayed the same, and you are not sure who to ask about it.
What small thing do you do that your customers remember long after the work is finished?
A real result
One small question found the heart of a 17-year business.
I sat down with a photographer whose clients loved her and whose reviews were exceptional. Her old website showed photographs, but not why couples trusted her. She was still undercharging and unable to see the value everyone else already saw.
Paola
As we talked, I reflected back what I was hearing. She became quiet and said, “It's hard to hear these things. I'm the one stopping myself. It's just this fear.”
“It seems like it's so much work, but still you're able to get it done. For me, this is so overwhelming.”
What does sitting across from people at a kitchen table have to do with building a website?
The person behind this business
Why I work this way
I came to websites through real estate, but the work was always about people.
I spent years sitting across from people, trying to understand them. Why they do what they do. What they are actually good at. I loved the buildings, but I was always more interested in the person.
People kept telling me they talk to me differently, that things come out they had not planned on saying. It took me a long time to realize that was not just a good conversation. It was the beginning of the work I was meant to build.
Here is what those years taught me. You can put the numbers up. You can say here is the service and here is what it costs. But if I have never met you, how do I know whether to trust you? How do I believe what you say?
That is the part most websites skip, and it is the only part that decides anything.
So I do not start with the site. I start with a conversation about you and the business, and I keep asking until we find the thing you stopped noticing years ago because you have lived with it. Then I build around that.
The best part is not the website. It is watching somebody hear their own story back and realize what they have been sitting on the whole time.
I still buy and sell houses. That side of my work lives at therobertszigeti.com, the tools, the writing, the deals. I built that one too.
Husband · Dad · Pilot · Investor · Problem Solver
When the website is not the thing
Sometimes I don’t even build websites.
What is the one thing you struggle with every day?
Most sites quietly stop being true about a year after launch.
New prices. A new person. The award that came in last month. Your business keeps moving after the site goes live, and the owner either cannot change it or is afraid of breaking something.
Always included
You text me what changed. It is done that day.
Depends on the business
Keeping the Google profile alive. Knowing what people searched to find you. We work that out in the same conversation as the build.
The domain, the site and the Google profile are in your name from the first day. If you ever stop the plan, you keep all of it. Plans begin at $99 a month, quoted after we talk.
If your website finally felt like your business, what would it need to say that it does not say now?
The invitation
Let's find out what's been hiding in plain sight inside your business.
We start with a short conversation about your project, how I work, and whether we are the right fit. If the project is clear, I prepare a proposal with the scope and cost. If you need help finding the direction first, The Owner Session is a paid working session with a written summary. Deeper discovery is part of the paid website project once you hire me.
Custom website projects begin at $3,000.
When you see the finished website, you should recognize your own business in it.
You don’t have to type it and you don’t have to book anything. Press the button and talk to me for two minutes like I’m sitting across from you. I’ll listen to the whole thing and come back to you myself.
If it helps, tell me things like
What does your business do, and how long have you been at it?
What do people keep saying to you after the work is done?
What do you wish somebody would finally ask you about?
Tell Me™
Tap to start talking
I’m listening. Tap the square when you’re done.
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Here it is. Listen back if you want, then send it, or record it again.
✓
Got it. I’ll listen today.
Thanks for telling me about it. I’ll hear the whole thing, start to finish, and get back to you myself.
Your recording comes to me and no one else. It is never posted, shared, or used anywhere.
